GEO Agency for B2B SaaS · Lil Big Things
GEO Agency
for B2B SaaS
B2B SaaS buying is different. Your buyers research in AI chat windows, read docs, and ask technical questions your competitors have not answered yet. Lil Big Things is a GEO and AEO agency built specifically for that motion: getting your brand cited and recommended when technical buyers ask AI for a tool recommendation in your category.
Why B2B SaaS is different
Why B2B SaaS needs a different GEO approach
Most GEO agencies treat every company the same: publish more content, get more links, add FAQ schema. That playbook is designed for high-volume consumer or mid-market B2B where volume compensates for specificity. It does not work for technical B2B SaaS.
Technical buyers ask more specific questions: "what is the best MLflow alternative for teams already on Kubernetes?" not "what is the best ML platform?" The consideration set is smaller, forms earlier in the research process, and is harder to break into once a buyer has already heard three other names from AI. And accuracy matters more: a wrong description of your product in an AI answer can cost you technical credibility before you've had a single conversation.
The training data mix for technical categories also skews toward GitHub, practitioner blogs, developer community threads, conference write-ups, and analyst coverage in specific verticals. Generic content agency playbooks are not built to target those channels. We are.
23%
of AI citations about your brand come from your own site (Omniscient Digital, 2024)
48%
come from earned media: other people covering you (Omniscient Digital, 2024)
per engine
How we report: brand can dominate Perplexity and be absent from ChatGPT simultaneously
How to choose a GEO agency
How to choose a GEO agency for AEO visibility
Six criteria that separate agencies that will move your citation share from those that will deliver a strategy deck and a content calendar. We have included one criterion where we are not the right fit.
They report per engine, not blended
A blended share-of-voice score across five AI engines hides the real story. A brand can dominate Perplexity and be absent from ChatGPT. Insist on per-engine breakdowns from day one.
They understand your category technically
A generic content team will write inaccurate things about your product. AI will cite them. Wrong descriptions in AI answers cost you technical credibility before you've had a conversation. Ask the agency to describe what your product does before you sign anything.
They can show you actual citation improvement, not impressions
Ask for before/after mention rates from a specific client engagement, per engine. Impressions and traffic are SEO metrics. In GEO, the number that matters is mention rate across your buyer-intent prompts.
They know which third-party sources AI trusts in your category
If an agency can't name the specific publications, communities, and practitioner channels AI draws from in your category, they'll build citations in the wrong places. This is the hardest thing to fake knowledge of.
They'll tell you when you don't need them
If you already have a strong in-house content team with bandwidth and the right technical relationships, a consultant engagement might serve you better than a retainer. An honest agency will say so.
They run a full-service marketing stack
We don't. Lil Big Things is a specialist GEO and AEO agency for B2B tech. If you need paid acquisition, brand design, or traditional SEO as the primary deliverable, you need a different shop or a broader agency alongside us.
Hire vs in-house
When to hire a GEO consultant vs doing it in-house
Do it in-house if...
You have a senior content strategist who can implement answer-first page structures and knows how to write for AI extraction, not just readers
Your team can produce two to four pieces of GEO-optimized content per week without dropping existing commitments
You already have relationships with the editorial channels and practitioner communities AI trusts in your category
You have a developer who can run the technical layer: schema, llms.txt, crawler access, and page speed for AI agents
Hire an agency if...
You need the program to start and ship in days, not months of internal ramp-up
You need a per-engine benchmark before you can prioritize anything, and you don't have the tooling or process to run it yourself
The citation sources AI trusts in your category are not places your team has existing relationships
You need someone to own the outcome and validate every change as an experiment, not just hand you a report
What we do
What we do for B2B SaaS teams
Every GEO engagement starts with an audit and runs as a disciplined loop: hypothesize, ship, measure per engine, validate, and build on what works. Five service areas, all tied to moving your citation share.
GEO audit and benchmark
We measure where your brand stands today across every major AI engine, prompt by prompt. You see which buyer questions surface you, which surface competitors, and which prompt categories you're missing from entirely. We score per engine, never a blended number that hides the variation.
Content restructuring for AI extraction
Technical buyers ask long, specific questions. AI models pull from the first third of a page. We restructure your highest-intent pages to front-load the answer, add question-based headings and FAQ schema, and turn buried product expertise into citable, extractable chunks that AI engines can use.
Earned authority and citation building
In B2B tech, the sources AI trusts most are practitioner blogs, technical roundups, developer community threads, conference write-ups, and analyst coverage. We build the third-party signals in those channels, the ones your buyers already read, that make AI engines confident enough to recommend you.
Per-LLM tracking and reporting
You get mention rate, share of voice, sentiment, and citation source data scored separately for ChatGPT, Perplexity, Google AI Mode, Gemini, and Claude. We wire self-report attribution into your funnel so you can see AI's real influence on pipeline, not just impressions.
Technical GEO on Webflow
As a Webflow Certified Partner, we ship the crawlability fixes, structured data, and llms.txt setup that make your site legible to AI crawlers. The technical layer is usually the fastest-moving part of the program: most fixes ship within days.
Not sure where you stand today?
Our AI Visibility Audit runs 50 to 100 buyer prompts across five engines and delivers a zero-visibility inventory within five to seven business days. Most clients start here before committing to a full program.
See the AI Visibility Audit serviceIs this right for you?
This is for you if...
Good fit
You're a B2B tech startup or scaleup that needs to punch above your weight in AI search
Your buyers are developers or technical decision-makers who research in docs, terminals, and AI chat windows
You've invested in content but haven't adapted to how search actually works in 2025/2026
You want an embedded partner that implements, not a strategy deck from a consultant
You're post-seed to Series B and ready to treat AI visibility as a pipeline metric
Not a good fit
You want results in 30 days: GEO is a compounding strategy, not a quick fix
You're not willing to invest in content as a long-term asset
You need a one-off audit, not an ongoing partner
You need a full-service agency that also runs paid, brand, and traditional SEO under one roof: we're a specialist shop, not a one-stop agency
What clients say
From the teams we work with
Veer and his team were great at product marketing and understanding our complex enterprise needs, framing the narrative, and then executing on the vision fast.
Ethan Chan
CEO/Co-Founder, Allium
Veer and his team invested their time in understanding our business and our brand. We love our new website and will continue to work with the team as time goes on.
Jessie Lucci
Founder/CEO, AllieHealth
Veer was a true thought partner throughout the project and helped us put a story together that stands out.
Darren Fike
Co-Founder/CEO, Sante
Related
GEO Services
Full GEO program detail: audit, content restructuring, citation building, per-LLM tracking, and technical GEO. Engagements from $5,000/month.
Tools vs Agency
When an AI visibility tool is enough and when you need an agency. What tools do well and where they stop.
AI Visibility Audit
50 to 100 buyer prompts, per-engine scoring, zero-visibility inventory, and a prioritized fix list in five to seven days.
GEO agency for B2B SaaS questions, answered.
Ready to start?
Get your brand into the AI answers your buyers see.
Start with a free GEO report to see where you stand today, or book a strategy call to talk through your category, your prompt set, and what a program would look like.