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AI Visibility Audit  ·  For B2B Tech Companies

AI Visibility Audit

We run 50 to 100 real buyer-intent prompts for your category across ChatGPT, Claude, Gemini, Perplexity, and Google AI Mode and send you the zero-visibility inventory: every question where a buyer with budget asks for a recommendation and your name does not come up.

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Minoa
Zoko
H2K Labs

What is an AI visibility audit?

An AI visibility audit measures how often your brand appears in AI-generated answers when buyers ask about your category. We run buyer-intent prompts across every major AI engine and record every question where your mention rate is 0%. That zero-visibility inventory is the output -- it is the complete list of buyer conversations happening without you.

It differs from an SEO audit because it tests a different surface entirely. You can rank on page one of Google and still be absent from every AI answer in your category. The two problems require different diagnostics. An AI visibility audit is the diagnostic for the AI surface.

What is GEO and how does it fix what the audit finds?

What you get

01

Zero-visibility inventory

A complete list of every buyer question where your brand has a 0% mention rate across the engines we tested. This is the roadmap. Every item on it is a prompt where a buyer with budget received an answer that didn't include you.

02

Per-engine breakdown

ChatGPT, Perplexity, Gemini, Claude, and Google AI Mode scored separately. A brand can lead on one engine and be invisible on another. We never blend the numbers into a single score that hides that variation.

03

Competitor citation map

For every prompt where you are missing, we record who gets named instead and which sources the AI used to make that call. That tells you which third-party placements matter and which you could realistically earn.

04

Prioritised fix list

What to change, in what order, with effort and expected impact rated. Technical fixes that ship in days are separated from authority-building work that compounds over months. You know where to start.

How the audit works

Four moves. From first call to a complete, prioritised picture of your AI visibility gaps.

01

We run the prompts

We construct 50 to 100 real buyer-intent prompts for your category and run them across ChatGPT, Claude, Gemini, Perplexity, and Google AI Mode in fresh, unbranded sessions. No history, no location bias.

02

We build the zero-visibility inventory

Every prompt where your mention rate is 0% is documented. That inventory is the raw material of the engagement. It shows you exactly which buyer conversations are happening without you.

03

We map the competitor citations

For each gap in the inventory, we identify which competitors appear and which sources the AI cited to support those recommendations. This tells you which external placements created the problem.

04

We deliver a prioritised fix list

We rate each gap by effort and expected impact and sequence the fixes. Fast technical wins, content restructuring, and authority-building moves are separated so you can start on the highest-leverage work immediately.

What it costs

The AI visibility audit is priced as a standalone engagement. The cost is typically credited against a full GEO program if you move forward. See the pricing page for current figures.

Talk to us about scope

How is this different from an SEO audit?

An SEO audit and an AI visibility audit check two different surfaces. Both are useful. Neither substitutes for the other.

SEO Audit
AI Visibility Audit
The goal
Find why you rank lower
Find why AI does not name you
What it checks
Keywords, backlinks, crawlability, Core Web Vitals
Prompt presence, per-engine citation rate, competitor naming
The output
Technical and keyword fix list
Zero-visibility inventory, per-engine, per-prompt
The blind spot
Whether AI recommends you
Whether you rank in Google
Who needs it
Teams with a traffic problem
Teams with a pipeline problem they cannot see in GA4

The blind spot row is the point. Each audit type cannot see the other surface. You need both if your buyers use both -- and in B2B tech in 2026, they do. Full comparison: GEO audit vs SEO audit

Why the audit finds gaps your analytics cannot see

AI engines synthesize answers from what the web says about you, not from your rankings.

Omniscient Digital analyzed 23,387 citations across 240 branded prompts: when someone asks an AI about a brand, only 23% of what it cites comes from that brand's own website. The other 77% sits in sources you don't control. Ranking higher on Google optimizes the smallest slice of the input. The audit tells you where the other 77% is missing.

What AI cites when asked about a brand
Earned media — other people's coverage48%
Commercial content on other sites30%
Your own website23%

Omniscient Digital, Jan 2026. 23,387 citations across 240 branded prompts.

What results look like after the audit is acted on

Metric callouts from a live client account. Client data pending sign-off for public use — placeholders below.

AI Overviews
From near-invisible to the dominant surface
[NEEDS DATA] ▲ [NEEDS DATA]
Pages cited in AI Overviews
Not one lucky page — depth across the site
[NEEDS DATA] ▲ [NEEDS DATA]
Google AI Mode
Across key commercial pages
[NEEDS DATA] ▲ [NEEDS DATA]
Perplexity citations
[NEEDS DATA] ▲ [NEEDS DATA]

[NEEDS DATA — confirm which client dashboard figures are cleared for public use before publishing this section]

The Answer Engine Index publishes open, per-engine citation data across published B2B categories. Use it to see where AI currently stands in your market.

Questions

An AI visibility audit measures how often your brand appears in AI-generated answers when buyers ask about your category. We run buyer-intent prompts across ChatGPT, Claude, Gemini, Perplexity, and Google AI Mode and record every question where your mention rate is 0%. That zero-visibility inventory is the output.

Find out what AI says about you

We run 50 to 100 real buyer-intent prompts for your category across ChatGPT, Claude, Gemini, Perplexity, and AI Mode, and send you the zero-visibility inventory: every question where a buyer with budget asks for a recommendation and your name does not come up.

You will see which competitors are named instead of you, which sources the AI trusted to make that call, and which of those sources you could realistically get onto.

A GEO agency by Lil Big Things.

GEO ServicesAnswer Engine Index