FREE CLAUDE SKILL · HOMEPAGE BUILD + AUDIT
A free Claude skill that checks your homepage across six bands: message clarity, entity-welding, structured data, AI crawler access, content extractability, and technical hygiene. It scores each band, names the top fix, and rewrites your hero copy into a format AI models can extract and cite.
Runs in Claude Code · Works from a live URL · No card required
Why this exists
When a buyer asks an AI model about your brand, the homepage is almost always the first page it visits. The homepage also sets entity context for every other page on your site: a weak hero, a missing Organization schema node, or hero copy buried in JavaScript can suppress your AI citation rate across your entire domain.
Most homepages were written for humans, not AI extraction. This skill audits the six things that determine whether an AI model can read your homepage, understand what you do, and cite you with confidence. It scores each band separately and gives you a rewrite, not just a diagnosis.
decide in the first few seconds whether a homepage is worth their time.
AI models make the same call in one pass. If your homepage does not have an extractable one-sentence claim, they move on.
The six bands
The skill audits the six things that determine whether an AI model can read, understand, and cite your homepage. Band 1 is the foundation: if your message is not extractable, nothing else matters. The skill works from there outward.
Message clarity
Does your hero tell an AI model what you do, who you serve, and what outcome you deliver, in one sentence it can extract and cite? Vague positioning is invisible to AI.
Entity-welding
Is your brand name welded to your category claim? AI models need to be able to complete the sentence "[Brand] is a ..." reliably. If they can't, they won't cite you as a specific answer.
Structured data
Organization, WebSite, and WebPage schema: are they present, valid, and consistent? Conflicting schema nodes confuse AI attribution and block Knowledge Panel association.
AI crawler access
Are GPTBot, ClaudeBot, PerplexityBot, and Google-Extended allowed on your homepage? Many sites block them by accident through overly broad robots.txt rules.
Content extractability
Can AI pull a clean passage from your homepage, or is the content buried in JavaScript, carousels, or visuals with no text equivalent? The skill checks the raw HTML, not the rendered page.
Technical hygiene
Is your hero content in raw HTML or behind hydration? Does LCP score indicate the page loads before AI timeouts? Is there a single, correct canonical?
No blended score. Each band passes or fails on its own. Fix Band 1 before Band 5.
The output
Every run returns a per-band status, a top fix, and a before-and-after rewrite of your Band 1 copy. No blended numeric score. Each band is its own verdict.
HOMEPAGE BUILD + AUDIT · yourcompany.com
Top fix
Band 1: Rewrite hero into one extractable category claim. Current hero is positional, not factual. AI models cannot complete "yourcompany.com is a ..." with the current copy.
Band 1 rewrite · Message clarity
BEFORE
Hero: "Transform your business with powerful solutions."
Sub: "We partner with ambitious teams to unlock potential."
Problem: AI cannot extract a factual claim from this copy.
There is no category, no ICP, no outcome to cite.
AFTER
Hero: "[Brand] is a [category] for [ICP].
We help [ICP] [specific outcome, e.g., get cited by
AI models when buyers ask in their category]."
Why: This format lets Claude complete the sentence reliably.
It is extractable, citable, and entity-welded.
The skill generates the filled-in version for your brand.What makes it different
Homepage-first, not site-wide
Most audit tools report on the whole site. This one is built around the one page that determines your brand-level AI citation rate.
Six bands, not one score
Blended scores hide the truth. Each band passes or fails on its own, so you fix the right thing first instead of optimizing for a number.
A rewrite, not just a diagnosis
Band 1 gives you a before-and-after rewrite of your hero copy. Not a recommendation. An actual rewritten version you can apply.
AI-specific checks
Crawler access, raw HTML extractability, entity-welding: the checks most SEO tools skip because they were built before AI answer engines existed.
Honest about the gray areas
Schema and llms.txt are calibrated, not oversold. You get where they help and where they don't, not a checklist that treats everything as equally urgent.
Free and runs inside Claude
Nothing to sign up for beyond an email. No external service. The skill runs inside your Claude session and reads only your public homepage.
How it works
Install the skill
Download the file below and save it into Claude. It installs once and triggers on its own whenever you ask for a homepage audit.
Point it at your homepage
In Claude Code, ask: "Run homepage-build on mysite.com." It fetches the raw HTML, checks all six bands, and starts building your report.
Get your scorecard and rewrite
You get a per-band status, your top fix in priority order, and a rewritten Band 1 hero you can apply directly. Re-run any time to check progress.
Who it's for
This is for you if...
You're a founder or marketer at a B2B tech company and AI is now part of how your buyers research.
Your homepage was written for humans and you've never checked whether AI can actually extract a claim from it.
You want a homepage rewrite brief, not a 200-row spreadsheet to hand to a dev.
You run Claude Code, or you're happy to.
This isn't for you if...
You want a full-site audit. For that, use the Website SEO + AEO Audit skill instead.
You want done-for-you. We do that too, but it's a GEO program, not a free skill.
You expect AI visibility to change overnight. Fixing your homepage is the first step, not the last.
Want us to run it for you and act on the findings? That's the Lil Big Things GEO program. Book a GEO strategy call
What's in the file
The download is one installable skill file plus the readable source, so you can see exactly how each band is scored and tune the thresholds if you want.
homepage-build.skill The installable skill. Save once, run on demand.
homepage-build/
SKILL.md Six-band scoring map, rewrite logic, output format.
references/
homepage-checklist.md Every check across all six bands.
rewrite-guide.md Band 1 rewrite rules and examples.
validation.md How to confirm each fix worked.
HOW-TO-USE.txt Install, run, and edit instructions.Honest note. The Band 1 rewrite gives you a format, not a finished draft. You know your brand better than Claude does. Treat the rewrite as a starting point, validate it against your messaging, and apply the built-in validation protocol to confirm it changed what AI extracts.
More free skills
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AEO Blog Post
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Content Brief
Builds a brief a writer can execute without a follow-up call.
Meta Description Optimizer
Rewrites title tags and descriptions against the live top 10.
GET THE SKILL
Drop your email and we'll send the download plus a short setup guide. We'll also send the occasional GEO Times update. Unsubscribe anytime.
FAQ